META ADS Paid social & paid media, Dubai

Turn scrolls
into customers.

Meta, Google, TikTok and LinkedIn ads run as one paid system. Creative tested in volume, scaled only on what converts, and reported against the number your finance team already uses.

  • Pixel & Conversions API set up first
  • English & Arabic creative
  • Weekly optimisation
FacebookInstagramGoogle AdsTikTokLinkedInWhatsAppMessengerYouTube
01Why most ad budgets stall

Most ad accounts don’t fail on targeting. They fail on measurement.

Boosted posts, a broken pixel and a dashboard full of reach. The budget looks busy, but nobody can join a campaign to an invoice — so spend gets cut before anything has a chance to compound.

We do it the other way round: agree what a customer is worth, wire the Pixel and Conversions API first, then test creative in volume and move budget to whatever actually converts.

Typical account

Busy, but blind

  • Reported on reach, likes and clicks
  • Pixel only, events missing
  • Two or three ads, running until they fatigue
  • Reviewed once a quarter
Alnoor-run account

Built to compound

  • Reported on CPA, ROAS or revenue
  • Pixel + Conversions API + CRM events
  • New hooks tested every week
  • Wasted spend pruned weekly
02What's included

Everything a paid account needs, under one retainer.

One strategist owns the outcome. Strategy, creative, media buying and tracking sit in the same team, so nothing is briefed out and hoped for.

Every retainer includes

  • A dedicated paid media strategist
  • Live reporting dashboard
  • Weekly optimisation, monthly review call
  • Your accounts, your data — always
Request a proposal →
01

Strategy & account structure

Funnel-based campaign architecture — prospecting, retargeting and retention — built around one agreed target CPA or ROAS.

Account auditMedia planKPI framework
02

Creative testing in volume

Reels, stories, carousels and statics made for each placement, in English and Arabic. New hooks every week, so winners are found by data.

Video & ReelsStatic & carouselAd copy
03

Audiences & retargeting

Advantage+ and broad prospecting, lookalikes built from your best buyers, and retargeting sequenced by how warm each visitor is.

LookalikesCustom audiencesExclusions
04

Pixel, Conversions API & CRM

Server-side events, clean consent and offline conversions from your CRM, so the algorithms learn from genuine customer actions.

Meta PixelConversions APIGA4CRM events
05

Weekly optimisation

We review performance, cut wasted spend, test new creatives and move budget towards the campaigns delivering results.

Budget managementCreative testingScaling
06

Reporting & next steps

Clear reporting against your agreed targets, with recommendations that inform the next round of campaigns.

Live dashboardMonthly reviewPerformance insights
03Creative studio

Creative made for the placement, not resized into it.

Our in-house team scripts, designs and edits every format in English and Arabic, built to Meta's own specs, then refreshes it before performance drops. Example concepts below for a café and restaurant brand.

9:16

Reels

Full-screen vertical video with the hook in the first 3 seconds, captioned for sound-off viewing.

9:16

Stories

Sequenced full-screen frames that tell one idea per card and end on a clear call to action.

1:1 or 4:5

Carousel

Swipeable menu cards that showcase best-selling drinks, fresh pastries and brunch dishes.

Instant form

Catalogue & lead ads

Menu-led catalogue creative and instant enquiry forms that capture table bookings and group dining leads.

04 Our Clients

Trusted by 250+ growing brands

From rising startups to established groups, we sharpen the digital presence of brands across the UAE — and turn attention into customers.

05Channels

Meta first. Every paid channel accounted for.

We recommend the mix your goal needs, and move budget between channels as the data changes — no renegotiation required.

Core service

Meta Ads

Facebook · Instagram · Messenger · WhatsApp
Best for
E-commerce, property, clinics and local lead generation
Formats
Reels, Stories, carousels, catalogue ads, instant forms
We optimise for
Purchases, qualified leads, WhatsApp conversations
Audit my Meta account →

Google Ads

Search · Performance Max · YouTube
Best for
Capturing buyers already searching for you
Formats
Search, Shopping, PMax, video
We optimise for
Leads, sales, cost per acquisition
Explore Google Ads →

TikTok Ads

In-feed · Spark Ads · Creators
Best for
Consumer brands reaching younger audiences
Formats
Native video, Spark Ads, creator content
We optimise for
Purchases, app installs, reach
Ask about TikTok →

LinkedIn Ads

Sponsored content · Lead gen forms
Best for
B2B and professional services with long sales cycles
Formats
Sponsored posts, documents, lead gen forms
We optimise for
Qualified leads, booked meetings
Ask about LinkedIn →
One team across every channel. Your strategy, creative, tracking and reporting remain connected. Talk to us →
06Who we work with

Built for markets where the maths is tight.

We take on six accounts at a time. If we’re not the right fit, we’ll say so on the first call.

01

Property & real estate

Off-plan launches and listings where every lead must be qualified before it reaches sales.

Typical goal: cost per qualified lead
02

Healthcare & wellbeing

Clinics and aesthetics in regulated categories, where the claim has to be right before the creative is good.

Typical goal: cost per booking
03

E-commerce & retail

Thin margins where every point of return on ad spend decides the next stock order.

Typical goal: ROAS & contribution margin
04

Professional services

Long sales cycles that need authority built patiently, not a short lead-gen sprint.

Typical goal: booked consultations
05

Hospitality & F&B

Restaurants, hotels and venues that live on how the brand feels before anyone walks in.

Typical goal: reservations & footfall
06

Not on the list?

If your customer value is clear and you can track the sale, we can usually make paid ads work.

Check if we’re a fit →
07How it runs

Four steps, then repeat.

Every month builds on the last.

01
Week 1

Agree the number

Audit the account, set customer value and one target — CPA, ROAS or cost per qualified lead.

02
Weeks 1–2

Wire the measurement

Pixel, Conversions API, GA4 and CRM events fixed before any budget goes into scaling.

03
Weeks 2–8

Test creative in volume

Hooks, angles and formats launched in structured tests, read on cost per result — not likes.

04
Ongoing

Scale what converts

Budget follows the winners, losers are paused weekly, and the monthly review decides what’s next.

08Reporting

One report. One number. One decision.

No 40-page decks full of impressions. Each month you get a single page your finance team can read, and a clear recommendation for where next month’s budget goes.

01

Live dashboard

Spend, leads, sales and cost per result, updated daily.

02

Monthly review call

30 minutes with your strategist, not an account manager reading slides.

03

Creative insights

Which hooks won, which lost, and what we’re testing next.

09FAQ

Questions we hear on the first call.

Something else? Email info@alnoormedia.ae

What’s the minimum monthly ad budget? +
We recommend at least [AED X,XXX] per month in media spend so tests reach significance. Management fees are separate and agreed up front.
How quickly will we see results? +
Tracking and the first creative tests go live in the first weeks. Meta’s learning phase needs data, so we judge performance on a 60–90 day window, not day three.
Who owns the ad account and the data? +
You do. We work inside your Business Manager with partner access, so your pixel, audiences and history stay with you.
Do you produce the ad creative? +
Yes. Our studio writes, designs and edits video, statics and carousels in English and Arabic, made for each placement rather than resized into it.

Let us sort your Ads.

Give us read access for a week and we'll come back with the wasted spend figure, where it's going, and what we'd change first. No obligation either way.

Or email info@alnoormedia.ae