GoGreen needed a scalable lead-generation system for solar installation enquiries, not more clicks. Broad match was filling the account with the wrong audience, so we rebuilt the targeting, the keywords and the tracking around genuine installation intent.
Solar is a considered purchase. The account did not need volume — it needed the small number of people actually ready to install, and none of the ones who were not.
Low quality leads from the wrong audience.
No negative keywords, broad match only.
Poor landing page experience.
Weak ad copies and a low quality score.
Every figure below is taken straight from the Google Ads account across the seven campaigns we built and ran for the business.
Four streams, run in order. Tracking first, because nothing else can be judged without it.
Measure every enquiry before spending on more of them.
Rebuild the account around the services on offer.
Cut the junk before it ever costs a click.
Reach people when they are actually researching solar.
Tell us what a qualified installation enquiry is worth and what you are paying for one today. You will get an honest read on whether paid search can deliver it at a cost that works — before you commit to anything.
