Calipso brings authentic Thai massage to customers' homes across Dubai. Broad-match keywords and no tracking had the account barely covering its own cost. Ten campaigns later, bookings come in at AED 9.70 a conversion.
A home service business does not need more enquiries. It needs enough of the right ones, every day, from areas its therapists can actually reach.
Low quality, irrelevant leads coming through.
Few sales, with the account barely at break-even.
Audience targeting set far too broad.
Broad match used on every keyword.
Poor campaign structure throughout.
No negative keywords in place.
Poor location targeting across Dubai.
No conversion tracking, and weak ad copies.
Every figure below is taken straight from the Google Ads account across the 10+ campaigns we built and ran for the service.
Against AED 112K+ total spend
Calls, WhatsApp and bookings
High-intent booking enquiries
At an average CPC of AED 2.14
Clicks that became enquiries
Segmented by service
Four streams, run in order. Tracking first, because nothing else can be judged without it.
Measure every booking before spending on more of them.
Rebuild the account around the services, not one shared budget.
Stop paying for enquiries the business cannot serve.
Be present when people actually book a therapist.
Highly refined targeting and audience segmentation.
Strong intent-based creatives for premium services.
Accurate tracking enabling real-time optimisation.
Smart bidding focused on maximising conversions.
Consistent A/B testing of ads and landing page elements.
Clear campaigns aligned with service categories.
Optimised for peak demand to maximise daily bookings.
Wasted spend cut by removing broad-match overuse.
Tell us what a booking is worth and what you are paying for one today. You will get an honest read on whether paid search can deliver it at a cost that works — before you commit to anything.
