BT Properties · Google Ads Case Study

A new developer, to 1,700 property leads.

BT Properties entered one of the most competitive advertising markets in the UAE with no visibility and no track record to trade on. Six campaigns later, 22,000 clicks have turned into 1,700+ high-intent property enquiries.

  • Industry Real estate development
  • Market United Arab Emirates
  • Channel Google Ads
  • Campaigns 6+ implemented
1.7K+ Property leads
Google Ads · BT Properties · Six Campaigns
Total leads 1.7K+
Total conversions 2.2K+
Total clicks 22.2K
Cost per conversion AED 58.16
Average CPC AED 3.20
Total spend AED 70.8K+
Campaigns implemented 6+
02 Goals

What the
client wanted.

A new developer does not need more traffic. It needs to be seen by people who are actually in the market for a property, and to be remembered when they are ready to buy.

  • Improve impressions and visibility
  • Gain high-quality property buyers
  • Increase conversions
03 Initial Challenges

What we identified.

  • 01

    A new developer with no established presence.

  • 02

    Heavy competition across UAE real estate.

  • 03

    Low visibility in the auction.

  • 04

    Weak video engagement.

04 Campaign Performance

Real metrics that matter.

Every figure below is taken straight from the Google Ads account across the six campaigns we built and ran for the developer.

  • 1.7K+ Total leads High-intent property enquiries
  • 2.2K+ Total conversions Across six campaigns
  • 22.2K Total clicks Qualified traffic to the developer
  • AED 58.16 Cost per conversion In a crowded property auction
  • AED 3.20 Average CPC Against AED 70.8K+ total spend
  • 6+ Campaigns implemented Branding, search and video
05 Strategy

Our Google
Ads strategy.

Four streams, run in order. Tracking first, because nothing else can be judged without it.

  1. 01

    Tracking setup

    Measure every enquiry before spending on more of them.

    • Accurate conversion tracking implemented
    • Every key action measured
    • Lead funnel optimised end to end
  2. 02

    Campaign revamp

    Build the name first, then convert the demand it creates.

    • Full branding push across formats
    • Clear service-based campaign structure
    • Six campaigns built for performance
  3. 03

    Traffic optimisation

    Send budget toward buyers, not browsers.

    • High-intent property keywords targeted
    • Negative keywords cut wasted spend
    • Multi-format creatives, including video
  4. 04

    Schedule optimisation

    Be present when buyers are actually searching.

    • Ad timing refined to peak activity hours
    • Budget focused on performing campaigns
    • Continuous monitoring and optimisation
06 Campaign Result

What made this
campaign successful.

  • A clear service-based campaign structure.
  • Reduced wasted spend through negative keywords.
  • Continuous optimisation and performance monitoring.
  • A branding presence built from a standing start.
  • High-intent keyword targeting over broad reach.
  • Multi-format creatives lifting video engagement.
07 Scope

Services on this account.

  • Google Ads
  • Lead Generation
  • Branding Campaigns
  • Video Ads
  • Conversion Tracking
  • Negative Keyword Strategy
  • Real Estate Marketing
  • Performance Marketing
08

Launching into a crowded market? Let’s build your success story together.

Tell us what a qualified buyer enquiry is worth to you and what you are paying for one today. You will get an honest read on whether paid search can deliver it at a cost that works — before you commit to anything.