Perla needed better-qualified dermatology and cosmetic treatment leads, and a way to attribute patient enquiries accurately across more than thirty services — all inside Google's restricted healthcare ad policies. We rebuilt the account treatment by treatment, and fixed the attribution behind it.
A clinic with thirty treatments does not need more enquiries in general. It needs the high-value ones, attributed back to the treatment that produced them.
Every figure below is taken straight from the Google Ads account across the fifteen campaigns we built and ran for the clinic.
Four streams, run in order. Tracking first, because nothing else can be judged without it.
Attribute every appointment back to the treatment that produced it.
A structure per treatment, not one campaign for thirty of them.
Match the page to the treatment the patient searched for.
Stay compliant, stay present, keep refining.
Tell us which treatments carry your margin and what you are paying for an enquiry today. You will get an honest read on whether paid search can deliver it at a cost that works — before you commit to anything.
