Dolphin Sports Academy wanted more student registrations across multiple UAE branches, with no advertising history to build on. Fifty campaigns later, enquiries arrive at AED 7.97 each.
| Total conversions | 23,000+ |
|---|---|
| Total leads | 21K+ |
| Total clicks | 89.4K |
| Conversion rate | 23.71% |
| Cost per conversion | AED 7.97 |
| Average CPC | AED 1.89 |
| Total spend | AED 169K+ |
| Campaigns implemented | 50+ |
Several branches, each with its own catchment. The account had to reach parents close enough to actually enrol, at a cost per enquiry the academy could repeat every month.
No advertising history to build on.
Low leads and poor landing pages.
Multiple services needing attention.
Weak branding and few reviews.
Every figure below is taken straight from the Google Ads account across the 50+ campaigns we built and ran for the academy.
Four streams, run in order. Tracking first, because nothing else can be judged without it.
Measure every enquiry before spending on more of them.
One structure per branch, not one budget for all of them.
Give parents a reason to enquire once they land.
Be present when parents are researching.
Tell us how many locations you run and what an enrolment is worth to you. You will get an honest read on whether paid search can deliver it at a cost that works — before you commit to anything.
