Persian Horizon needed better lead quality and a steady flow of investment-intent enquiries in one of the most contested advertising markets in the UAE. Seventy campaigns later, conversions come in at AED 38.96 each.
Investment buyers do not behave like ordinary property enquiries. The account had to find them, earn their trust, and do it at a cost per lead the business could sustain.
High competition across the category.
Poor conversion tracking.
Low-quality leads coming through.
Weak ad copies and landing page design.
Every figure below is taken straight from the Google Ads account across the 70+ campaigns we built and ran for the brand.
Four streams, run in order. Tracking first, because nothing else can be judged without it.
Measure every enquiry before spending on more of them.
Rebuild the account around who the buyer actually is.
Pay for investors, not for casual browsers.
Be present when serious buyers are researching.
Tell us what a qualified investor enquiry is worth to you and what you are paying for one today. You will get an honest read on whether paid search can deliver it at a cost that works — before you commit to anything.
