Balloon Store needed a lower cost per order and a stronger return on its shopping campaigns. We rebuilt the product feed and the campaign structure around it. Thirty campaigns later, AED 635K in spend returns AED 2.5M.
Poor targeting across the account.
Weak product categorisation.
No proper conversion tracking.
Shopping feed issues holding products back.
Every figure below is taken straight from the Google Ads account across the 30+ shopping and search campaigns we built and ran.
Four streams, run in order. Tracking and the feed first, because nothing downstream can be judged without them.
Measure every order before spending on more of them.
Fix the feed, then build the structure on top of it.
Send budget toward buyers, not browsers.
Be in the auction when the store actually sells.
Tell us what an order is worth and what you are paying for one today. You will get an honest read on whether shopping can deliver it at a cost that works — before you commit to anything.
