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ALL STARS ACADEMY UAE · GOOGLE ADS CASE STUDY

No ad history,
to 4,000+
enrolment leads.

All Stars Academy runs multiple sports programmes across several UAE branches and had never advertised before. Twenty campaigns later, every programme has its own structure and enquiries arrive at AED 12.5 each.

See the numbers How we did it
INDUSTRY Sports & fitness academy
MARKET United Arab Emirates
CHANNEL Google Ads
FOOTPRINT Multiple branches
26%
Conversion Rate
Google Ads · All Stars Academy · 20+ Campaigns
Total conversions 4K+
Total leads 4K+
Total clicks 15K+
Conversion rate 26%
Average CPC AED 3.30
Cost per conversion AED 12.50
Total spend AED 50K+
Active campaigns 20+
02   GOALS

What the
client wanted.

An academy does not need more traffic. It needs parents who are ready to enrol, in the right sport, at the branch nearest to them.

Increase enrolments for multiple sports programmes
Improve lead quality and reduce acquisition cost
Increase visibility across all UAE branches
Build a structured campaign system per activity
Create a profitable and scalable ad framework
Track accurate conversions for each programme
03   INITIAL CHALLENGES

What we identified.

01 No advertising history or experience to build on.
02 Multiple academy branches needing individual targeting.
03 A low number of leads despite clear demand.
04 The business was not yet profitable.
05 Many sports activities requiring equal attention in ads.
06 Poor user experience from the lack of proper landing pages.
07 Ineffective budget allocation across services.
08 No structured campaign segmentation.