Shaghaf Home · Google Ads Case Study
Shaghaf Home is a premium home décor and furniture brand in the UAE with a catalogue of more than 1,000 products. Broken tracking and a flat account structure were holding it back. Twenty-five campaigns later, AED 1.01M in spend returns AED 7.5M+ in revenue.
Return on ad spend
Google Ads · Shaghaf Home · 25+ Campaigns
An e-commerce catalogue this large does not need more traffic. It needs every product to be visible, measured and bid on at a price that still leaves a margin.
Improve online sales at a profitable cost
Reduce cost per order while maintaining scale
Enhance product-level visibility for 1,000+ SKUs
Fix conversion tracking to measure accurate results
Increase ROAS and expand profitable campaigns
Build a scalable structure for continuous growth
Improper conversion tracking across the store.
Low return on ad spend.
High cost per order.
Ads delivering irrelevant traffic.
Few orders despite the traffic volume.
Poor campaign structure.
A catalogue of 1,000+ products complicating segmentation.
No optimised product-level bidding.
Ineffective remarketing setup.
No strong negative keyword strategy.
Every figure below is taken straight from the Google Ads account across the 25+ campaigns we built and ran for the store.
Tracked e-commerce revenue
Across 25+ campaigns
Revenue against media spend
Orders and tracked actions
Shoppers brought to the store
At an average CPC of AED 2.21
Four streams, run in order. Tracking first, because nothing else can be judged without it.
Repair the measurement before spending another dirham on top of it.
Rebuild the account around the catalogue, not around guesses.
Send budget toward buyers, not browsers.
Be in the auction when the store actually sells.
A clean, scalable product-based campaign architecture.
Accurate tracking enabling real-time optimisation.
Strong remarketing cycles across the catalogue.
Smart bidding tied to the profitable categories.
Optimised ads with higher click-through and quality scores.
Performance measured properly through fixed tracking systems.
Continuous improvement through A/B testing and bid refinement.
Wasted spend cut while profitable campaigns were scaled.
Tell us how many SKUs you carry and the return you need on every dirham. You will get an honest read on whether paid search can deliver it at a cost that works — before you commit to anything.
